November 2017

 
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4 Ways To Participate in The Chapter Events at 

New England Grows 

Attend our Annual Meeting, Elections & Seminar 

Listen to the APLD Sprint Session 

Visit the Chapter Booth and Enter Book Raffle 

Visit our Sponsor Booths


Annual Meeting, Elections & Presentation

Th, November 30, 11:00 AM-12:30 PM, Rm 207

As in the past, our Annual Chapter Meeting will take place during the New England Grows Exposition.Elections will be held for the following Incoming Slate of Officers and Board Positions:

PRESIDENT:   Love Albrecht-Howard

PAST PRESIDENT:   Ruth Riske

SECRETARY:   Jane Rupley

TREASURER:   Ellin Hanlon

MEMBERS AT LARGE:  Nancy Lattanzio, Leisha Marcoccio, Holly Samuels, Joyce Williams


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Immediately after our business meeting we will hear a talk titled "Romancing the Stone" by Dean Marsico and Derek Stearns. They are talented, second generation tradesmen with decades of experience in the stone industry.  They will share “Before and After Transformations” and Tips for solving problems along the way. 

1 CEU will be awarded for this presentation.


APLD Sprint Session- “It’s Good to Know”

Wednesday, Nov 29th, 2017, 1:45 - 2:00 PM, Bright Ideas Center


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Fifteen Minutes Could Save You A Lot...Of Time and Frustration!

Listen to this short presentation and be in the know about some of the latest trends and products in the Landscape Industry. Presented by Leisha Marcoccio, APLD Board Member,  Principal & Lead Designer, Gardens by the Yard.


Visit our Chapter Booth


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Stop by our information booth located in the Network Central Area. Say hello and enter our Book Raffle for a chance to win “The Spirit of Stone” by Jan Johnson, a book full of practical and creative stonescaping advice.The  drawing will take place on Friday, winner need not be present. 


Visit our Local and National Sponsor Booths


Our sponsors make it possible to bring you programming and benefits, such as our website.  The following sponsors will have booths at New England Grows. Pay them a visit  to learn about their services and products. 

Bigelow Nurseries,    Booth  1436
Cavicchio Greenhouses, Inc.,   Booth  1718
Lueders Environmental,   Booth  1119
Monrovia,    Booth  1733
Van Berkum Nursery,   Booth  1735u
Vectorworks, Inc.,   Booth 1435
Weston  Nurseries,    Booth 1815

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CHAPTER INITIATIVES...TAKE A  LOOK   

As newsletter editors, we would like to use this monthly communication to highlight the exciting work You, our chapter members are doing. Sharing ideas, lessons-learned and success stories. We see that as an important part of the value that membership can provide. To that end, we will introduce newsletter features and report occasionally on chapter initiatives designed to deliver more benefits to You, our members.


Our New Chapter Website is One-Year Old

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 Last fall we launched our new website with the help of Leisha Marcoccio, who designed the site and has been keeping it updated. According to Leisha, "APLDNE.org uses a responsive website approach that adeptly displays the pages on a variety of devices and window screen sizes in an attractive and easy to read manner. For APLDNE members and sponsors this means a more effective tool for converting users  to leads and customers."

Website analytics reveal a substantial uptick in website traffic since launching the new site, with almost900 unique visitors and 2,400 page views since January 2017. The majority of views (87%) were from desktops, and 12% were from mobile devices. This is Good News  since, according to leading marketing agencies, desktop visits tend to last longer than visits on mobile devices encouraging better engagement with the site. Desktop and tablet users also have a lower amount of people who navigate from the site after viewing only one page (called bounce rate) . The most popular content was the Main Page, the Find a Designer Page and the Sponsors page. We will continue to track and report on the website analytics.

 

36% of visitors went to the Find a Designer Page

13% of visitors went to our Sponsor Page


Chapter Google Hangout

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 We are starting a Chapter-Wide Group Conversation for our members using a Free Application called Google Hangouts.The application icon is the symbol on the right. Our group will be called APLDne Members Group. Members can use it  to post questions to other members and get advice. Conversations can include over 100 people so we think this is a perfect way for our chapter to establish connections with each other. 

To Join the Conversation, Click HERE and send us an email. When we hear from you, we will add your name and email to the group and send you instructions.


Call for Projects and Photos

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Share your work! Do you have a new project you’d like to share with other members? Or a particularly challenging problem you’ve solved creatively on a recent or past job that others might benefit from hearing about? We’d like to highlight the great work our members are doing. Please send along your offerings.You can include an explanatory paragraph or we can write one up for you. If you’d like us to spotlight a larger project let us know.

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We are also soliciting project photos for use on the Website Home Page Slideshow.  

Click HERE to send us project details, videos an/ or photos for the slideshow.


Call for Mentors

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 The local chapter would like to initiate a mentoring program to help new designers and interested veterans in honing their craft. The program would be administered by one of our chapter members at large, who would pair mentors and mentees. The time commitment involved need not be taxing, and could be determined by the individuals involved. It might in some cases be quick query about conservation regulations; a request to help solve a drainage issues; a business question; or a more thoughtful look at a potential design.

If you would be able to be called upon as a mentor, click HERE to let us know.  When we have a group of people ready to participate, we will announce the startup of the program and open it up to mentees.


PLANT OF THE MONTH

Potentilla Lineata  
Lined Cinquefoil

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submitted by:Jane Rupley

I bought this plant from Opus Nursery at the Sakonnet Garden this summer during the National APLD conference. I brought it home and planted it in a corner of my "herb" garden to see how it would do. I have very few herbs left in this garden, and thought that the silver foliage might look good with the existing Nepeta and Stachys. At first the plant was small and a bit floppy. But something happened after a couple of months in this sunny somewhat moist environment. It took hold and thrived! I was busy during this time and didn't pay it a lot of attention, but then one day a couple of weeks ago it made me stop dead in my tracks.

The incredibly beautiful long silken silvery leaves were just show stopping gorgeous and really almost took my breath away. I haven't even seen the beautiful yellow flowers that come in May and June. To me it really doesn't need flowers,  the foliage is so amazing. This herbaceous Potentilla is hardy to Zone 5 and gets about a foot high and two feet wide. As I just bought it in July, it doesn't have a winter under its belt yet in Concord. I am hoping it does well during the upcoming colder months and am looking forward to seeing it in the Spring with its lovely yellow flowers. If all goes well I plan to buy another one for the other corner of my "herb" garden.


PODCASTS , WEBSITES + WEBINARS


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Quick Business Tips for Landscape Professionals

California Chapter APLD  Member Kristan Browne has useful and amusing business tips on YOUtube.  Click HERE for her videos. Find even more tips on her website Attriniti.com

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Landscape Plants by Deer Resistance 

 A comprehensive list of Landscape Plants rated by Deer Resistance and compiled by Rutgers Univeristy

Click HERE for list.

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Jane Beggs-Joles 
Plant of the Week

 Jane Beggs-Joles from Spring Meadow Nurseries sends a weekly email to subscribers about Monrovia Plants. Her emails are funny, honest and informative. Take a look for yourself. Click HERE


Do you have a favorite Resource to share? 

CONTACT US


Earn $25 -Members benefit from National 

As a current member of APLD, you can earn a $25 credit for each new member who joins the association. For each member that you recruit, have them place your name in the “Recruited By” section on the application. In return, you will receive a $25 Design Dollar certificate that may be used as a credit towards dues, conference registrations, certification renewals, webinars or any other APLD program. 

Please email membership @apld.org with any questions.


 Learned something new or have a tip to share?

 EMAIL US